Job Detail
| Industry: | Information Technology |
| Functional Area: | Marketing |
| Total Position: | 2 |
| Job Type: | Full Time/Permanent (First Shift (Day)) |
| Job Location: | P.E.C.H.S, Karachi, Pakistan |
| Gender: | Doesn't Matter |
| Age: | 20 - 30 Year |
| Minimum Education: | Bachelor's Degree |
| Career Level: | Experienced Professional |
| Required Experience: | 1 Year - 2 Years |
| Require Travel: | Not Required |
| Apply By: | Nov 15, 2015 |
| Job Posting Date: | Oct 15, 2015 |
| Job Description: |
| We require a high skilled Paid Search specialist to execute and
manage multiple paid marketing campaigns creatively and proactively. JD
includes below; · You must have experience of managing paid marketing campaigns on different mediums e.g. Google, Bing, Faceook, Adroll etc. · Use industry leading conversion improvement tactics. · Create & manage social media paid campaigns through social media e.g. Facebook ads platform · Explore, test and select a range of paid advertising mechanisms – PPC, PPV, CPA, banners, rich content ads ,video ads etc · Conduct extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns · Analysze and test different “creatives”, different ad copy across different networks · Analyze and test “behaviours based marketing” techniques, retargeting techniques and help develop a paid strategy which maximizes on the latest targeting technologies. · Work with web team and marketing team to ensure creatives are in line with global branding, · Work with marketing & web team to ensure all activity is complementary e.g. landing page maximization, creatives match corporate branding… and harness the creative power of marketing to help with campaigns etc · Landing page testing, split testing, tweaking and optimization to deliver best possible click through and conversion rates. · Landing page optimization to ensure high quality score on Google Adwords. · Key Analytics & Performance reporting to management |
| Skills Required: |
- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word. - Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. - Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing). AdWords / Bing certification a plus |
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